Our Team
Diane Lynn Richardson, CEcD, EDFP
Assistant Director of Economic Development
Diane Lynn joined the team in June of 1991. She holds a B.A. degree in Art History from Mansfield University, PA, Paralegal Certificate from Penn State University, A.A. degree from Butler County Community College, an Economic Development Finance Professional Certificate from the National Development Council, and is an International Economic Development Council Certified Economic Developer, the standard of excellence for the economic development profession. Born and raised in Butler County and later graduating high school from New Wilmington in Lawrence County, Diane returned home in 1991 after ten years in Las Vegas, NV working mainly in the horse racing industry.
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Diane’s responsibilities include:
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loan packaging
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grant writing and compliance
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managing and marketing a sites/facility database
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responding to client RFIs
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conducting client research
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helping roll out our new Leadership Lawrence County program
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Diane lives on a small farm in Plain Grove Township and enjoys refinishing and upholstering furniture, sewing, and stained glass art projects. She is the mother of two – daughter, Anna, a junior at Slippery Rock University studying Marine Biology, and son, Parker, an Urban Farm Manager in Youngstown, OH – as well as the proud grand mom of Stella and Isaac.
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Contact Diane at richardson@lawrencecounty.com
Lyndsey Overby, MPR, IOM
Assistant Director of Chamber Operations
Lyndsey joined the team in July 2021. She holds a B.S. in Media Communications and an M.A. in Public Relations from Full Sail University.
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In 2022, she completed 96 hours of nonprofit management training to earn the Institute for Organization Management (IOM) designation through the U.S. Chamber of Commerce. Her coursework spanned advocacy, media relations, membership strategy, finance, legal issues, human resources, and the full spectrum of best practices for running a high-performing nonprofit.
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As Assistant Director of Chamber Operations, Lyndsey is passionate about supporting local businesses and showcasing the people and places that make Lawrence County unique.
Lyndsey's primary role is to oversee daily chamber operations such as membership, signature events, ribbon cuttings, Leadership Lawrence County, communications, social media marketing, and the Forward Lawrence Young Professionals group.
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Lyndsey is married to her high school sweetheart, Wes, and together they enjoy traveling, spending time with family, and raising their daughter, June.
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​Contact Lyndsey at overby@lawrencecounty.com
Paul Bucciarelli, MBA
Business Retention and Workforce Specialist
Paul Bucciarelli accepted the Business Retention and Workforce Specialist position after serving as a business consultant with the Duquesne University Small Business Development Center (SBDC) for three years. Prior to working for the SBDC, Paul spent 19 years as VP - Supply Chain Manager at PNC Financial Group. Paul previously held merchandising and management positions with New Castle-based discount retailer, Fishers Big Wheel, and Servistar, a hardware membership co-op group.
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Paul will work to expand positive working relationships with such local workforce development groups as the Lawrence County Learning Center, West Central Job Partnership, CareerLink and others, as well as design and implement a face to face business call program to support the needs of area employers.
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Paul holds a Master's in Business Administration from Youngstown State University and a Bachelor's degree in Advertising and Journalism form Penn State. He is a part-time faculty member for the Penn State Shenango Campus, and he also serves on the Advisory Board for PSU-Shenango. Paul lives in the New Castle North Hill Historic District.
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Contact Paul at paul@lawrencecounty.com
Mary Perry
Creative Director
Mary Perry is the Creative Director at Forward Lawrence, leading brand, content, and event strategies that position Lawrence County as a prime place to do business and invest. She plans and produces high-visibility events, develops data-informed campaigns across web, email, and social, and equips members with tools that amplify their reach. Mary collaborates with business and civic leaders, enhancing Forward Lawrence’s member platform, providing tools that help businesses market effectively, expand their reach, and strengthen community connections.
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With a background running a photography business, Mary brings entrepreneurial insight and creative vision, an ideal foundation for leading marketing and event strategy at Forward Lawrence.
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Contact Mary at perry@lawrencecounty.com
Maxwell Frederick
Economic Development Specialist
Maxwell Frederick serves as an Economic Development Specialist, focusing on advancing Lawrence County's growth and investment opportunities. His role includes maintaining and marketing a comprehensive database of available properties, collaborating with real estate professionals, supporting local development projects through strategic communication and grant writing, and showcasing the county as a premier destination for business expansion.
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Maxwell holds a Bachelors of Science in Economics and minors in Computer Science and Business Analysis from Grove City College.
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Committed to driving economic growth and strengthening community development, Maxwell works to attract new businesses and promote Lawrence County’s potential. Additionally, no one can pull off a bow tie quite like Max. ​
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Contact Maxwell at frederick@lawrencecounty.com
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